A New York Times National Bestseller, “The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team from Worst to First,” was published on March 8, 2011 and has become a National Bestseller. The hardcover is available from Amazon, Barnes and Noble, Powells, or your local independent bookstore. E-book is available via Kindle, Nook, or iBook. The audiobook is available on Audible or iTunes.
Stay tuned to this website for bonus material from the book, links to reviews and excerpts, and updates on the book tour and media appearances.
The Wall Street Journal asked 50 guest-pickers to choose their favorite books of 2011, any genre. Sam Fuld was one of the guest-pickers, and he chose The Extra 2%.
Meanwhile, Baseball America revealed its Top 10 baseball books of 2011. Picks include The Art of Fielding, Flip Flop Fly Ball…and The Extra 2%.
The Extra 2% was one of three books recommended by Marketwatch under the banner, “Smart Summer Reading”.
…in his Monday Morning Quarterback column:
Jonah Keri’s The Extra 2%: How Wall Street Strategies Took a Major League baseball Team from Worst to First (ESPN) was fascinating to me as a follower of the Red Sox. I’d wondered about Tampa Bay’s strategy of spending a fifth of the Red Sox and Yankees, yet competing with them evenly … and this book was revelatory in explaining it.
The Rays valued defense more than most teams. They began talking with Evan Longoria about a half-a-lifetime contract when he was still in the minor leagues, and what resulted was a nine-year deal worth up to $48 million, which today looks like an incredible bargain. Could it have backfired? Certainly, if Longoria stunk the place up. But if the Rays did nothing, Longoria surely would be gone when he could first test free agency.
Very smart book, and well set up with history about how incompetent the franchise was for years. I’m not smart enough to see how it translates to other businesses, but there have to be some allegories about how Alamo competes with Hertz, etc.
The owner of the Washington Capitals and Washington Wizards takes to his blog to review The Extra 2%.
Reminder that I’ll be signing copies and discussing The Extra 2% tomorrow night, Tuesday May 24 7 pm, at the library in Portsmouth, NH. Copies will be available for sale, courtesy of the great indie bookstore, River Run.